Soluna logo development


 In terms of logo creation for Soluna, I struggled with ways to keep the logo natural but also classy as it would need to be used for festival merchandising as well. I considered the fluidity of the river. I also considered natural elements like the sun, soil, planting etc. I then considered more of my branding strategy and felt that it would be inkeeping with the site to have a logo that could be lino printed or embossed into paper, as a way of reducing environmental impact. This is how I landed on my final logo. I felt this logo would also look ver chic as a wax seal on festival invites. 

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